Brijj.com - Professional Networking

Naukri launched brijj.com, a networking site for professionals. With this, the company has entered the big league of web 2.0 companies, focusing on user contributions. The focus will be more on providing a platform for passive users to reach-out to other professionally linked people. I like the UI as i find it refreshing. The next step, i guess would be to increase stickiness on the site, thereby increasing the number of members. By concentrating on professional networking, naukri will have an edge over its competitors, as it has carefully not drifted away from its domain. As for the advertisers, they won't get a better place than naukri & brijj combined to reach out to the largest database of professionals in india. Way to go ....